How Important Is Niche Selection in E-Commerce Success?

Not running a store myself, but I follow a lot of small business threads out of curiosity. It’s interesting how many people go through the same cycle—start broad, then narrow in over time. Makes sense though, kind of like how food trucks usually don’t try to sell tacos and sushi. Anyway, love reading these kinds of convos. Always cool to see people reflect on what worked and what didn’t. Keeps it real and helpful for anyone thinking about getting into the game.

I’ve been there too! My first e-com attempt was all over the place—handmade candles, art prints, even pet accessories. I thought variety meant more chances to sell, but honestly, it just confused people. When I niched down to just wellness planners, sales picked up, and I found it easier to build a real brand around one message. This article helped me rethink how I was approaching my store: https://www.harnessmagazine.com/7-tips-for-emerging-e-commerce-businesses-that-actually-work/. Picking a niche helped me understand my audience better and make smarter marketing choices. Definitely not luck—it’s strategy.